What is Equity Crowdfunding?

Equity Crowdfunding enables a large group of individuals (‘the crowd’) to invest in early-stage businesses in return for part-ownership of the business (equity). Unlike platforms like Kickstarter (which gives you rewards for crowdfunding), Equity Crowdfunding gives investors part-ownership (or equity share) in a business that they help to fund. The funding helps the business to grow and reach their potential.